Price: $46.00
(as of Mar 18, 2026 03:57:25 UTC – Details)
Product description


Fortify Hair Prone To Falling
Genesis
Our hair care collection that treats hair fall due to hair breakage from brushing. The Genesis collection is a dual action fortifying system professionally formulated to strengthen hair and reduce hair breakage.
Expert Formulas
Powered by Edelweiss Native Cells and Ginger Root
Edelweiss Native Cells & Ginger Root: Detangle, moisturize, and increase strength and softness.
Fusio-Dose
Professional In-Salon Treatment
Instant Transformation, Infinite Possibilities.
In-Salon Service
Your appointment
Make an appointment in your Kérastase salon for a personalized hair diagnosis.
1 Ingredients
2 Fusio-Dose
3 Diagnosis
Discover Genesis
Nutri-Fortifiant Shampoo
Gently Cleanses Scalp and HairIntensely Moisturizes and Easily DetanglesStrengthens Hair Weakened by Heat Damage and Brushing
Hydra-Fortifiant Shampoo
Gently Cleanses Scalp and Hair to Remove Excess BuildupStrengthens Hair Weakened by Heat Damage and BrushingNourishes and Easily Detangles Hair
Renforcateur Conditioner
Intensely Moisturizes and Adds BodyStrengthens Hair Weakened by Heat Damage and BrushingEasily Detangles and Prevents Split Ends
Reconstituant Hair Mask
Intensely Nourishes and Hydrates HairStrengthens Hair Weakened by Heat Damage and BrushingSmooths and Easily Detangles
Defense Thermique Hair Serum
Protects Against Heat StylingDelivers Up to 24 Hours of Frizz ProtectionStrengthens Hair Weakened from Brushing and Over-Styling
Fortifiant Hair Serum
Strengthens Hair Weakened by Heat and BrushingHydrates Hair and Adds ShineHas a Lightweight, Non-Greasy Finish
What is the fragrance in Bain Nutri-Fortifiant Shampoo?
Inspired by the energy flowing from modern colognes, Genesis fragrance is a bright, invigorating scent of bergamot & a hint of aromatic green.
What is the difference between Resistance and Genesis range?
Genesis offers a dual benefit for women experiencing hair-fall: reducing hair-fall due to breakage from brushing. Resistance is for damaged to very damaged hair from chemical aggression and helps to repair the hair fiber’s strength.
How often should I use Bain Nutri-Fortifiant Shampoo?
Bain Nutri-Fortifiant Shampoo is gentle enough to be used daily in normal to dry hair types.
Should I use Bain Nutri-Fortifiant Shampoo or Bain Hydra-Forifiant Shampoo?
Bain Nutri-Fortifiant Shampoo is meant for thick or dry hair & provides deep moisture, whereas Bain Hydra-Fotifiant Shampoo is meant for hair oily or thin hair. Both shampoos target weak hair that is prone to falling due to breakage from brushing.
What is the difference between hair-fall and hair-loss?
Hair-loss is defined by > 100 strands falling from the roots per day due to the hardening of collagen hair shaft. Hair-fall is defined by > 100 strands per day falling from the roots due to biological reasons (stress, hormones, diet) OR breakage.
Explore the Genesis Collection
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Customer Reviews
4.6 out of 5 stars 1,795
4.6 out of 5 stars 6,137
4.6 out of 5 stars 2,565
4.7 out of 5 stars 791
4.6 out of 5 stars 5,139
4.4 out of 5 stars 1,787
Price
$50.00$50.00
$46.00$46.00
$46.00$46.00
$68.00$68.00
$50.00$50.00
$64.00$64.00
Hair Type
Hair prone to breakage & fall
Normal to dry, weak hair
Normal to oily, weak hair
Hair prone to breakage & fall
Hair prone to breakage & fall
Hair prone to breakage & fall
Purpose
Light, fortifying conditioner
Fortifying shampoo
Delicate fortifying shampoo
Intense fortifying hair mask
Fortifying heat protectant
Daily fortifying serum
Benefit
Immediate strength & softness
Intensely nourish & detangle
Gentles cleanse & strengthen
Smooth, detangle, & strengthen
Adds shine & prevents frizz
Strengthen hair & reduce fall
Key Ingredient
Ginger root
Ginger root
Ginger root
Ginger root
Ginger root
Ginger root
Usage
Can be used daily
Can be used daily
Can be used daily
Use once a week
Use when blow drying & styling
Can be used daily
Is Discontinued By Manufacturer : No
Product Dimensions : 43.54 x 30 x 5.98 inches; 8.47 ounces
Item model number : E3245500
Manufacturer : Kerastase
ASIN : B083JK13DH
Best Sellers Rank: #4,739 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #144 in Hair Shampoo
Customer Reviews: 4.6 4.6 out of 5 stars (6,137) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Prevents risk of hair fall due to breakage from brushing.
Fortifying shampoo for normal to oily Hair
Good for weakened hair that is prone to falling due to breakage from brushing.
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